06Sep, 2016

Look at your phone. How many apps did you buy in there? You, like most people, have probably never purchased an app. How come the number of free apps in apps stores increases on a daily basis? How do developers of such apps gain from them? How do apps make money? Today, we let you in on revenue...

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05Sep, 2016

Mobile ads as a form of advertisement have become ordinary in the world today. They come in different forms and users can choose based on their needs or preferences. Rich media ads are a form of advertisement that allows you to create a customized form of reaching your target. It goes beyond the...

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02Sep, 2016

The ability to optimize advertisements so that they target a specific audience has life very easy for advertisers. Ads can be designed based on the location of the target consumers, time of the year, demographics and consumer behavior and many more others. Targeting ensures that ads are specific,...

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29Aug, 2016

Hyperlocal mobile advertising involves the use of the GPS data from smart phones to identify target audiences for mobile ads. Advertising is then done based on consumer’s exact location. How it works When one opens some websites or apps, they will be asked for permission to access the...

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26Aug, 2016

After reaching out to users, some of them are likely to some of them loose interest even within a month. Retargeting involves reaching out to potential consumers who have already shown interest in the brand or have a clue on what your business entails. It is promoting the brand to the people who...

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22Aug, 2016

How mobile ads can be used to target Segmentation involves identifying a certain group or section that shares specific consumer practices. Different consumers have varying needs. By grouping the market into different segments, one can be able to deliver better solutions to the target consumers....

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18Jun, 2016

Today an intelligent mobile marketing campaign is becoming more and more necessary for businesses that want to maximize their engagement with their customers. If your business is looking for its next great promotional tool, a savvy mobile marketing campaign that includes custom-built apps is well...

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26Apr, 2016

With mobile phones becoming an essential part of our everyday life, more and more people now own personal mobile phones. According, to a 2015 comScore report, 189.7 million people in the U.S. owned a smartphone (76.8 percent mobile market penetration) during the three months ending in May.   This...

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02Mar, 2016

Marketing has evolved, especially over the past decade, bringing mobile to the fore front. The best techniques from just 10 years ago have been left in the dust by the efficient and effective strategies used now. With mobile marketing, businesses can reach more customers, get higher response rates...

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13Jan, 2016

As technology has evolved, smartphones have become an essential element of the daily life of most Americans. People use their smartphones to do everything, from connecting with their friends and family to buying whatever they need to discovering new information instantly. It should come as no...

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