With mobile phones becoming an essential part of our everyday life, more and more people now own personal mobile phones. According, to a 2015 comScore report, 189.7 million people in the U.S. owned a smartphone (76.8 percent mobile market penetration) during the three months ending in May. This indicates a very huge potential for companies to reach out to their potential customer base through mobile advertising.
Mobile advertising simply is communicating with existing and potential customers through mobiles. In today’s business world where different media compete with each other, it is necessary to have mobile marketing strategies that can make a business stand out from its competitors. Here are few mobile strategies that can help a business effectively use mobile marketing and increase sales.
Create a Mobile friendly website:
Mobile searches now exceed desktop searches. According to Google, more Google searches were completed on mobile devices than desktop computers. So, it has become very important to have a mobile friendly website. It is necessary to understand that mobile users view the website on much smaller screens of mobile phones compared to a laptop or desktop. The last thing you would want is for a potential lead to land on your website and it is distorted because the lead is viewing the website on a mobile device.
Ensure your current website is mobile friendly.
Run mobile advertising campaigns
Mobile advertising used to be a marketing strategy deployed by the big boys. Brands such as Subway, Nike, Ford, and Pizza Hut have been running mobile ads for years. I’m pretty sure you’ve seen their banner ads when you’re reading through the news on your CNN mobile app or checking up on last night’s basketball scores on your ESPN app. These services are now available to small businesses. For as little as $100/month, you can advertise your products or services on mobile devices to hundreds of customers that are within miles of your business. The average person spends 3 hours a day on their mobile device. Picture them seeing your product or service during those 3 hours that they are on their mobile devices. My guess is that it will have a significant impact on your business.
Build a mobile application
While a mobile website and mobile advertising are ways to attract more leads, a mobile application helps create customer loyalty that leads to continuous sales over time. A mobile app is a great way to stay connected with your repeat customers. The push notification feature is probably the most effective communication feature of an app. Push notifications are known to be 10x more effective than emails. With a push notification message, it is almost guaranteed that your customer will see your message. Compared that to emails where open rates going to dwindle.
These are the most important strategies that one must follow to successfully generate more leads and sales using a mobile strategy. Implementing these strategies can help businesses make small changes that can make big differences to sales. Missing out on such huge opportunity could mean leaving a lot of money of the table.
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